We have new friends - and they’re stepping up to redefine what sustainable footwear looks like.
New Movements isn’t just a sneaker brand. They’re a movement - literally and figuratively - built on the belief that style, comfort, and sustainability can walk hand in hand. Founded in Oslo, they’ve made it their mission to create high-quality shoes that are designed to last and, ultimately, to be recycled.
Their commitment to circular fashion is evident in every pair they produce. From using organic, recycled, and recyclable materials to implementing a recycling program that gives worn-out shoes a new life, New Movements is challenging the norms of the footwear industry.
Now, with Sitoo in their corner, New Movements is bringing the same care and intention they put into every shoe to their retail experience. Smarter tech behind the scenes means their team can spend less time wrestling with systems and more time focusing on what really matters - empowering store associates, connecting with customers, and creating shopping experiences that feel personal, positive, and purposeful.
Because building a better future isn’t just about what you wear - it’s how you buy it, who helps you, and the values that shape every step. We’re proud to be supporting New Movements in making this future a reality.
