We have new friends – and they’ve been defining British tailoring for over a century.
Founded in 1913 by Ralph Hawes and George Frederick Curtis, Hawes & Curtis is a quintessentially British brand and shirt connoisseur, specializing in fine tailoring and accessories for men and women. From their very first store in the Piccadilly Arcade, they quickly became renowned for quality, craftsmanship, and service – earning four Royal Warrants along the way and counting the Duke of Windsor, Lord Mountbatten, and Fred Astaire among their clients.
Today, under the leadership of Touker Suleyman, Hawes & Curtis continues to evolve as a global multichannel business. With 14 stores across the UK and Germany and their flagship on London’s iconic Jermyn Street, the brand balances tradition with modern styling – delivering innovative, high-quality pieces at outstanding value.
Their mission remains the same as it has always been: to share their passion for design by bringing timeless British tailoring to the world.
Now, with Sitoo in their corner, Hawes & Curtis is refining their in-store experience to match the excellence of their collections. Smarter retail tools free up store teams to do what they do best: welcoming customers and creating an experience that feels every bit as tailored as the garments themselves.
As Panos Gatsios, Head of Retail Operations, says:
“At Hawes & Curtis, we are proud to blend more than a century of craftsmanship with modern innovation, and with Sitoo, we’re elevating our in-store experience to reflect the same excellence our customers know and love.”
We’re proud to partner with a brand that has never wavered in its dedication to quality, craft, and style – and excited to help Hawes & Curtis bring that same spirit into every store interaction.











