We have new friends - and they’re one of the most distinctive names in British fashion.
From a tiny 3 × 3 m shop in Nottingham in 1970, Paul Smith grew into one of the UK’s most beloved independent design houses. Today, they are a global fashion brand with a reputation for craftsmanship, creativity, and a spirit of “classics with a twist.” Paul Smith has always been about more than clothes - it’s about curiosity, detail, and finding joy in the unexpected.
Now, with Sitoo powering their retail operations, Paul Smith is bringing that same blend of craft, character, and customer-first thinking into every store. With smart, integrated tools and real-time visibility across channels, teams can spend less time wrestling with systems and more time doing what matters - welcoming guests, guiding them through stores, telling the stories behind the garments, and making each visit feel as thoughtful as the clothes themselves.
We’re proud to be working alongside a brand that’s kept its independence, character, and charm at the heart of everything it does.
