About us

Sitoo is a world-leading Unified Commerce Platform anchored by a Point of Sale. We help create shopping flowfulness for 300+ global enterprise retailers.

Creating positive shopping experiences. Every time. Everywhere.

Sitoo is a cloud-native Unified Commerce Platform anchored by a Point of Sale for global fashion and lifestyle retailers. Sitoo enables retailers to unify all stores and online sales channels in real time, and empower store associates to deliver a seamless cross-channel customer experience.

Sitoo is built for global retail. The POS is compliant in 40+ countries and trusted by 300+ brands and retail chains in Europe, Asia, Australia and North America, with Sitoo constantly expanding its reach across the globe.
For Sitoo, it's not simply about offering a world-class platform. It's about leveraging our platform to share our users' collective expertise in running retail at the highest level.

Our journey started in Sweden in 2015. Today, Sitoo is a global powerhouse with a team of 150+ employees spanning 20+ nationalities and offices in Stockholm, Gothenburg, Aarhus, London, and New York. Together, we are shaping the future of retail - one flowful, unified shopping experience at a time. 

News & Press

Read the latest Sitoo news on customers, collaborations, awards, partnerships and more.

Check out our latest news

PRESS RELEASE

Sitoo global expansion continues with new office in New York

Sitoo opens a new office in New York, marking the next step in its North American expansion and building on growing momentum across the US.

PRESS RELEASE

PUMA chooses Sitoo to power stores globally

PUMA, one of the world's leading sports brands, has chosen Sitoo to power its stores globally and enable a unified shopping experience to customers worldwide.

PRESS RELEASE

Sitoo partners with Verdane to accelerate its global expansion

Swedish SaaS company Sitoo, today announces a €26 million minority investment from Verdane.

SITOO NEWS

Sitoo and Adyen deepen proven partnership with Sitoo Payments

We are officially launching a new, innovative payment solution that streamlines retail operations and enables retailers to give their customers a simplified, unified payment experience.

CUSTOMER

Paul Smith – Welcome to the family!

With Sitoo powering their retail operations, Paul Smith is bringing the blend of craft, character, and customer-first thinking into every store.

SITOO NEWS

Sitoo and Bloomreach: Creating smarter retail experiences across every channel

We're joining forces with Bloomreach helping retailers deliver more relevant, personalized, and connected experiences - both online and in-store.

Sports & Outdoor

Rally House

Learn how Rally House leverages Sitoo POS to streamline retail operations and deliver a unified shopping experience.

Sitoo at NRF
ARTICLE

Top retail trends and takeaways from NRF 2026

Discover key trends from NRF 2026: AI advancements, the resurgence of physical stores, the focus on clientelling, and the ongoing omnichannel evolution.

Our stamps of approval

We keep up to date with the latest certifications to make sure your customers always receive the safest and best experience.
PRESS RELEASE

Sitoo recognized in the 2025 Gartner® Market Guide

Sitoo recognized by Gartner in 2025 for its AI-enabled Unified Commerce Platform, revolutionizing retail with seamless, scalable, and intelligent shopping experiences.

PRESS RELEASE

Sitoo issued the MACH 2024 certification badge

Since 2022, our status as a best-in-class retail software vendor has been certified.

SITOO NEWS

Sitoo achieves SOC 2 Type II certification for data security

Sitoo is SOC 2 certified, ensuring top-tier data security and compliance for retailers, protecting customer information and enhancing operational trust.

SITOO NEWS

Sitoo achieves ISO 27001:2022 certification

Sitoo has passed independent security reviews and received the ISO 27001:2022 certification.

PRESS RELEASE

Sitoo achieves Zebra Technologies validation

Sitoo has been tested to ensure high performance, security, and seamless integration between the solutions.

SITOO NEWS

Sitoo named finalist in two categories at the VIP Awards 2026

Sitoo is a finalist in two categories at the VIP Awards 2026, showcasing its impact on omnichannel payments and unified customer experiences.

SITOO NEWS

Sitoo honored at the Retail Systems Awards 2025

Once again, we’ve taken home first prize at the Retail Systems Awards - this year for Most Innovative Payment Solution of the Year.

SITOO NEWS

Sitoo receive Editor’s Choice Award at RTIH 2025

Sitoo, Varner, and Zebra Technologies win RTIH Editor’s Choice Award for their innovative Unified Commerce Platform, enhancing retail experiences with seamless technology integration.

SITOO NEWS

Sitoo awarded AWS Retail Competency

Sitoo earns AWS Retail Competency, highlighting its innovative solutions for retail digital transformation and exceptional customer experiences. Discover how Sitoo leverages AWS to revolutionize retail.

Brand value

The hoodie among suits

We believe in an inclusive culture where everyone feels empowered to be themselves, fully. We have a diversity of experience, perspectives and personalities, and believe this leads to a stronger team and a better product for our customers. As long as we’re knowledgeable, curious and focused on getting the right things done, we can be professional and relaxed at the same time.
sitoo_img_the_hoodie_new
Brand value

The hug among handshakes

We treat our colleagues, partners and customers like we treat our friends. We help and guide, with a positive and solution-oriented mindset. If there’s an issue, we deal with it straight away. Breaking new ground requires trust, and we believe that putting quality and reliability first and always having our customers’ best interests in mind makes all else follow.
sitoo_img_the_hug_new
Brand value

The tomorrow among yesterdays

Driven by passion, we look to the future, acting brave and dreaming big. With a can-do attitude, we push the limits of what’s possible by turning curiosity into knowledge, and knowledge into innovation. We lead by inspiring others, and just like Senseis, we gladly share what we know and learn along the way.
sitoo_img_the_tomorrow_new

Our offices

We have five offices located in Europe and North America, but we serve clients worldwide.

Stockholm (HQ)

Kungsgatan 18
111 35 Stockholm
Sweden

Aarhus

Åbogade 15
8200 Aarhus
Denmark

London

Chancery House
53 – 64 Chancery Lane
London WC2A 1QS
United Kingdom

Gothenburg

Lorensbergsgatan 19
411 36 Göteborg
Sweden

New York

250 W 55th St
New York, NY 10019
United States

Let’s talk retail

Find out what makes Sitoo a game-changer.

Let’s talk retail

Find out what makes Sitoo a game-changer.