Partners - 2024/01/11

Sitoo & SML team up to enhance CX and retail operations

RFID is making waves across the retail fashion industry, helping retailers streamline operations.

Sitoo & SML team up to enhance CX and retail operations

Sitoo, the leading Unified Commerce Platform anchored by POS, has partnered with end-to-end RFID specialists, SML, to help retailers across the globe upgrade their customer experience and streamline their retail operations.

RFID (Radio Frequency Identification) is making waves across the retail fashion industry, helping retailers streamline operations, improve inventory management, enhance customer experience, and reduce costs.

SML has led the way in RFID technology for more than 20 years and, as Dean Frew, CTO and senior vice president of RFID solutions at SML Group, explains, the partnership with Sitoo is a natural fit.

“The functionality Sitoo has together with our Clairty® RFID technology means we have a very strong partnership and combined offering that our common customers can benefit from,” he says. “By leveraging the power of RFID, fashion retailers can go from an inventory accuracy of 60-80%, to above 98%. It also dramatically improves loss prevention, gives enhanced supply chain visibility and, thanks to the integration we have with Sitoo, can transform the checkout process so it’s smooth, seamless, and the customer gets exactly what they want.

“Sitoo understands the direction retail is going in. They have a great team, they are part of the MACH Alliance, and we know how well written the code is. There’s great synergy between the two companies and it’s exciting to be working with Sitoo to find new and exciting ways our technologies can combine to help our customers and – by extension – their customers.”

At the point of sales, RFID readers can quickly read multiple tagged items simultaneously, removing the need to scan each item individually. This streamlines the checkout process, reducing waiting times for customers and improving overall satisfaction. RFID tags can also be linked to customer profiles, allowing retailers to provide personalized recommendations, promotions, and offers based on the customer’s preferences and purchase history. In-store displays equipped with RFID readers can recognize tagged items, displaying additional product information or suggesting matching accessories.

Isabell Aakervik, Chief Expansion Officer at Sitoo, adds:

“RFID is revolutionizing the retail fashion industry right now and SML is one of the best in the business. We’re delighted by this partnership and incredibly excited to combine our knowledge and expertise to create solutions we know will help global retailers give more to their customers while working in more efficient, streamlined, and cost-effective ways.”

At NRF 2024: Retail’s Big Show in New York in January, you can see firsthand how our two solutions combined revolutionize CX and drastically improve operational efficiency at the SML RFID Booth #5057.

What’s more, on January 13, 2024 in New York City, Sitoo, SML, and US sports fashion retailer, Rally House, will be joining forces at a special evening event, Retail Revelation NYC. If you want to unlock retail ROI, turbocharge your efficiency, and revolutionize your retail operations then this event is one not to be missed. Find out more and book your free seat for the event here, please note that the seats are limited.

About Sitoo

Sitoo, the cloud-native Unified Commerce Platform anchored by POS, helps global fashion and lifestyle retailers create positive shopping experiences every time and everywhere. Driven by the belief that shopping should be simple and seamless, Sitoo enables retailers to unify all physical stores and online sales channels in real time. Sitoo is a certified member of MACH Alliance and, with game-changing retail tech, gives retailers the foundations and the flexibility they need to run their retail business on their terms. The fast growing Swedish tech company is trusted by 300+ brands and retail chains in Europe, Asia-Pacific and North America, such as Nudie Jeans, ALDO, Georg Jensen and RallyHouse.

Sitoo PR Contact:

Felicia Engström
Marketing & Communication
Tel: +46 707 936 050


With a presence in over 20 countries, SML Group is the global end-to-end RFID and brand identification solutions provider, delivering proven results and rapid ROIs to brands in the new era of retailing. We offer innovative Inspire™ and EcoInspire™ labelling and packaging products, high- performance RFID tags and encoding services across industries. Their proprietary software Clarity® is the market-leading item-level RFID solution that is engineered and deployment-proven for vertical retailers and brand owners with stores. As an invaluable partner of brands, SML is committed to developing tech-driven solutions that power brand transformation and prosperity.

SML PR Contact:

Jargon PR for SML
Tel: + 44 (0) 1189-739-370

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