Following a global public vote, the company has secured finalist positions for both Best Omnichannel Payment Innovation and Best Unified Customer Experience. The recognition underscores the growing industry momentum behind the mission to help retailers deliver seamless, connected, and customer-centric shopping experiences powered by modern POS technology and strong partnerships.
Being voted forward in Best Omnichannel Payment Innovation highlights how Sitoo Payments & Recognition is redefining the checkout experience by unifying payments and loyalty in one streamlined flow. This empowers retailers to build stronger customer relationships while making every transaction faster, more personal, and more secure – regardless of channel.
In the Best Unified Customer Experience category, the collaboration with Zebra Technologies and Varner continues to stand out. Rolling out Sitoo POS on Zebra’s mobile devices across Varner stores has created harmony between shoppers, store associates, and technology – demonstrating what becomes possible when modern tools elevate meaningful in-store experiences.
Commenting on the announcement, Jens Levin, CEO and co-founder of Sitoo, said: “Being voted into the finals in two categories is an incredible honour. It shows that our vision for a more connected and more human retail experience resonates with retailers all over the world. We’re grateful for the support and excited for what’s ahead.”
The VIP Awards celebrate the innovators and partnerships shaping the future of global retail. Final winners will be announced during NRF 2026 in New York City.
