We are officially launching a new, innovative payment solution that streamlines retail operations and enables retailers to give their customers a simplified, unified payment experience. The move marks the start of a new chapter in the strategic partnership between Sitoo and Adyen.
Sitoo Payments, powered by Adyen, is an integrated payment solution that combines the Sitoo Point of Sale functionality with Adyen’s payment processing capabilities. It simplifies how retailers manage payments across markets and channels, unifying physical and digital shopping experiences, and unlocking the potential of payments as a source of high-quality first-party data.
Building on years of collaboration, this enhanced partnership integrates Adyen’s financial platform directly into the Sitoo offering. As part of the new arrangement, Sitoo assumes full commercial responsibility for the customer relationship, ensuring a flowful and optimized purchasing experience while maintaining secure operations and driving continuous innovation. The partnership also allows for unique commercial models that drive mutual benefits, from cost reductions to scalable growth opportunities.
“With Sitoo Payments, we’ve created a solution that empowers retailers to scale globally while delivering exceptional customer experiences,” says Alexander Almonte, VP Business Development – Partner and Sales at Sitoo. “This deepened partnership with Adyen allows us to innovate faster, operate more efficiently, and offer unmatched value to our customers. Sitoo Payments give retailers an agile, scalable platform that eliminates operational silos. It’s not just about transactions; it’s about enabling retailers to innovate and thrive in an increasingly competitive landscape.”
With Sitoo Payments, retailers can expect significant benefits
Almonte adds: "Our first-call resolution rates have soared to 90%, compared to the industry average of 55%, while problem-solving times have been cut by 85%, freeing up valuable resources for innovation. By reducing costs through eliminating multiple third-party integrations, we're able to pass these savings on to retailers using Sitoo, while equipping them with powerful tools to better understand customer behavior and optimize transaction costs."
Designed for global scalability, the platform supports retail growth across multiple regions without the need for additional development or maintenance. Currently, 18.5% of the transaction volume in Sitoo is processed through Sitoo Payments - a share expected to grow as more retailers adopt the system. This adoption reflects a growing recognition of the Unified Commerce Platform’s ability to streamline operations and enhance customer engagement. In fact, Sitoo Payments is projected to process over €1 billion annually by 2025, positioning it as one of the top platform accounts for Adyen globally.
Sitoo Payments will also serve as the foundation for upcoming innovations, including the highly anticipated product Sitoo Recognition, set to launch in early 2025. This groundbreaking solution will merge payment and customer recognition into a single, fluid experience, exemplifying the Sitoo vision for the future of retail.
As Almonte concludes: “Sitoo Payments is the framework for Sitoo Recognition. With a single tap, Sitoo Recognition will allow retailers to seamlessly connect with users, merging recognition and payment into one fluid motion. No need to unlock devices or search for apps – just instant, effortless engagement.”
Sitoo Payments will be the foundation for upcoming innovations, including the much-anticipated Sitoo Recognition, launching in early 2025. This solution will merge payment and customer recognition into a seamless experience, embodying Sitoo's vision for retail. Almonte states: “Sitoo Payments is the framework for Sitoo Recognition. With a single tap, retailers can connect with users effortlessly, merging recognition and payment without needing to unlock devices or search for apps.”
