Pressreleases - 2022/01/18

Sitoo levels-up to become number one in Denmark

Sitoo has taken the next step on its growth journey with the opening of a new office in Aarhus, Denmark.

Market-leading unified commerce platform and point of sale provider, Sitoo, has taken the next step on its growth journey with the opening of a new office in Aarhus, Denmark – with the goal of becoming the number one unified commerce and  POS provider in the country.

The news comes off the back of a huge 2021 for the Stockholm-based company. As well as winning  the prize for Best In-store Innovation of the Year (recognizing the relationship between Sitoo and Tiger of Sweden / By Marlene Birger ) and the award for Best Omnichannel Solution of the Year at the prestigious Retail Systems Awards, Sitoo also grew rapidly after a series of landmark deals with some of the world’s leading retail brands.

Sitoo’s Danish operations will be run by Country Manager, Brian Rasmussen and Key Account Manager, Sune Christensen, both of whom bring a wealth of retail experience to the table and are excited about the impact Sitoo is set to have on the Danish retail market.

Sitoo is a best-of-breed solution that will empower retailers across Denmark with game-changing technology.

– Brian Rasmussen, Country Manager Denmark, Sitoo

“Having a 360 degree view of the customer is so important in retail right now. Because Sitoo is built to integrate seamlessly with other pieces of software, it gives retailers the complete view of their customers in the most cost effective and straightforward way.” says Brian Rasmussen.

“What’s more, Sitoo is built for growth so our customers will be able to grow into large, international chains with us – if that’s their ambition.”

The future-proof technology from Sitoo allows retailers to simplify their IT architecture and significantly lower running costs with an open solution that is highly scalable, secure and easy to integrate with other retail services and systems.

Sune Christensen adds: “The Sitoo technology and the IT solutions it provides are incredibly exciting. The platform is a sophisticated piece of software but it’s easy, simple and straightforward to use whereas many similar products on the market are complicated and confusing. Coupled with this, Sitoo has the ambition to be the best in the world and a team dedicated to achieving this. It’s a great company to be part of.”

The Sitoo technology and the IT solutions it provides are incredibly exciting.

– Sune Christensen, Key Account Manager, Sitoo

Retailers across the globe have faced huge challenges over the past two years. Yet, ambitious global retailers who have embraced technology to help deliver a best-in-class customer experience are going from strength to strength.

“In 2021, as retail bounced back from the events of 2020, digitalization and technology became crucial to success,” says Jens Levin, Sitoo co-founder and CEO. “We’re seeing more and more retailers change their approach to retail software and IT architecture. Gone are the days of retailers relying on one system. Instead, with a best-of-breed approach, retailers are able to create systems and processes that work for them and deliver on their customer promise.

“In a very short space of time, Sitoo has been fortunate enough to enter partnerships with great Danish retailers such as Rains, DK Company, By Malene Birger, Georg Jensen, Shaping New Tomorrow, Hummel, Baum und Pferdgarten, ARKK, Lakrids by Bülow and many more fantastic retail brands. We’ve seen the positive impact our product has made to retailers across the globe and, as our expansion in Denmark picks up pace with our expert team in place, we’re moving one step closer to our ambition of being the best in the world at what we do.”

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