Red Wing Shoe Company has a very clear purpose – to be a great company that makes a difference in people’s lives.
As the company states: “Red Wing Shoe Company is a business founded on purpose, and our unique heritage still shapes the way we do business today. Charles Beckman established Red Wing Shoes in 1905 to supply workers in industries like mining, farming, and logging with durable, comfortable footwear.
“Today, this legacy of purposeful-craftsmanship never leaves our mind, and sustains everything we do. When we introduce new products or consider new business initiatives, we apply what was developed so successfully with that first pair of Red Wing Shoes. Each becomes a natural extension of our purpose and a visible touch of the craftspeople behind each product.”
This historic legacy of craftsmanship is what fuels the attention to detail and the customer experience that sets Red Wing Shoe Company apart.
We’re delighted they’ve chosen Sitoo to power their Swedish stores. The pioneering spirit is part of their DNA and we’re super excited to join them as they stride into a new frontier of retail.
