Customers - 2021/02/22

Nudie Jeans - Welcome to the family!

Where others follow, Nudie Jeans leads.

Since 2001, Nudie Jeans have been driven by the mission to make the best product possible, and to do it in a way which means they can sleep soundly at night knowing they’ve achieved some small good in the world.

The pillars of good people, good product, and a good way of doing business are what underpin Nudie Jeans. It’s why they’re pioneers of sustainability in retail. From the relationship they have with their suppliers through to their Repair Shops and ethos of repurposing all pairs of jeans, sustainability flows through every inch of their DNA.

We bought into Nudie’s vision from the minute we met them and now power their Repair Shops across the globe, helping them deliver positive shopping experiences every time and everywhere.

As Matthew Stone, Retail Regional Manager Sweden for Nudie Jeans, explains: “We use Sitoo as our POS and Unified Commerce Platform and Sitoo connects to all our other retail systems and our webshop. It’s super easy and means store associates and customers in-store can see stock availability both online and in other stores. Plus if a customer wants to order something that isn’t available in the store they’re visiting – then another store, that is close to the customer, can get a ping to pack and send the order to the customer’s address. Same thing if a customer orders something online, we can ship that order from a store that is close to the customer.

“We have a great relationship with Sitoo. The system is so easy to use that we don’t even have to think about it, which is exactly what we want because it means we can focus on doing our jobs which is helping our customers find what they want. One of the most rewarding parts of using the system is the way it integrates so nicely with all the other systems we use to carry out our day to day actions in the store. It allows us to be extremely adaptable which we believe is vital to the future of retail.”

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