Customers - 2023/10/11

Nelly – Welcome to the family!

The brand's hype is hitting even greater heights with a physical store.

In the space of two decades, Nelly has established itself as one of the best-loved fashion destinations for young women in the Nordics. With more than a million social media followers and 2.5 million members of, the brand has taken the digital world by storm. Now, the hype is hitting even greater heights with Nelly opening its first physical store – complete with the Sitoo Unified Commerce Platform and state-of-the-art POS.

The Nelly Flagship Store offers a unique shopping experience spanning over 500 square meters right in the heart of Stockholm, located at Drottninggatan 50.

Nelly says: “Inside the store, the fashion experience takes center stage. Here, you’ll find selected pieces from our best assortment, both from Nelly and external brands. As a customer in our store, you have the opportunity to try and feel the products, receive personal styling tips and assistance from our fashion experts, create content, and much more!”

“With ‘Celebrate the fab you’ as our core concept, we are determined to always highlight and empower women around us to express themselves and celebrate life, whatever the occasion!”

The buzz around this store opening has been huge and we’re super excited to be part of it. Customers want seamless shopping experiences and we’ll be working alongside Nelly’s awesome team to make sure their customers have the best experience when they visit the flagship store.

The brand has been a pioneer in the Nordics and we can’t wait to see where they go next.

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