We have new friends…
…and they are some of the coolest cats to come out of Norway.
Let’s talk about Livid - a brand that’s as passionate about denim as we are about retail tech. Born in Trondheim in 2010, Livid started as a one-man jeans factory and has grown into a Norwegian powerhouse known for its contemporary collections with a unique, functional edge.
Livid’s journey begins with fabrics from world-class mills in Japan and Europe. From there, they explore silhouettes, fits, and textures, blending them to create pieces that are as distinct as they are wearable. Their jeans are the heart and soul of the brand, embodying the essence of Livid's commitment to quality and craftsmanship.
Every seasonal collection from Livid reimagines denim by drawing on their Japanese roots while introducing custom-developed fabrics, finer qualities, and technical materials. It’s a fresh take on tradition, and it’s what makes Livid a standout in the world of independent fashion.
We’re thrilled to have Livid on board, and we can’t wait to see how they continue to redefine denim.
