We have new friends…
…and they’re one of Europe’s hottest fashion brands.
Les Deux is gearing up for the next stage in their growth journey by choosing Sitoo as their POS and Unified Commerce Platform.
Since 2011, Les Deux have made it their mission to challenge the status quo of fashion by blending two distinct cultures and styles. Les Deux’s adventure into retail started with a simple t-shirt and is now a global brand represented by over 500 retailers. Their journey started as purely B2B wholesalers before setting up a consumer-facing ecommerce store.
With a thriving eComm store, it would’ve been easy for Les Deux to use an eComm-driven Point of Sale system in their stores. But they want to find someone who truly understands retail, consumer habits, and the importance of adapting with new shopping behaviors. Their search led them to Sitoo.
“We’re not just about the product; it’s around the product itself where we create our brand,” explains Kasper Obel, retail director at Les Deux. “Two years ago we decided we needed to have some physical stores in order to showcase our brand and, specifically, what we do differently and what makes us unique. It was the worst time ever to be opening stores but we did it.
“Sitoo are the new trendsetters on how POS systems should be built around consumer habits. They are the cool guys in class everyone wants to be with. And this is because they understand retail and come from a retail background. They are great people who want to crack the retail lock and figure out how we can do everything smarter.
“Technology like Sitoo, which merges all our data, helps us see how our customers are acting - and even feeling - make it easier for us to find ways to deliver that extra 10% we know will set us apart.”
