Customers - 2022/10/21

Hummel - Welcome to the family!

The Danish sportswear brand is powering their European growth journey with Sitoo.

Playing for change is part of Danish sportswear brand, Hummel’s DNA.

They’ve been synonymous with sport for almost 100 years, they aren’t afraid to speak up for what they believe in, and they have the courage to stand out from the crowd. And, right now, they are in the middle of an incredible growth journey.

Historically, Hummel focussed on wholesale but dared to dream big and, in 2020, opened their first physical stores. They now have 18 stores in Denmark and are expanding throughout Europe, especially in the countries where they sponsor leading sports teams.

We’re incredibly excited to be working in partnership with them to deliver the kind of experiences they want each and every customer to have.

As Claus Thykjær, Head of Retail at Hummel, explains: “Based on our experience with other systems, Sitoo is much easier to implement and use and their support is second to none. The technology helps us a lot in the day to day running of our stores. Of course, the POS looks great but it also means our store associates can serve our customers wherever they are and we’re now redesigning all of our cash desks to create new and better customer experiences.”

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