We have new friends…
…and they’re pushing the boundaries of how outdoor clothes are made.
Houdini is a progressive outdoor company based in Stockholm. They are a band of scientists, artists, designers and adventurers who, together with their customers, are recycling, renting, repairing and reusing their way to a new, sustainable outdoor industry.
Houdini says: “Since the early nineties when Houdini started to evolve from a hidden secret in the climbing community into a company, responsible business has been our way. With the passion, determination, planning and execution of mountaineers, we took on the challenge of designing our business to become a force for good. Never compromising. Always smiling (almost).
“Our purpose and vision is about inspiring and enabling mankind to reconnect to nature, to lead a healthier and happier lifestyle in partnership with nature, to evolve as individuals and form a prosperous society on a thriving planet, for us and future generations. This is why we work hard to provide state-of-the-art products and services designed for the great outdoors. This is why we innovate and develop technologies that work with nature rather than at the expense of it. This is why we connect and build our community together with conscious, active and engaged people like ourselves worldwide.”
With such a focus on innovation, sustainability, and pioneering a better future, we always knew Sitoo and Houdini would be the perfect fit. We’re thrilled by everything this partnership offers and delighted to be working with Houdini to bring our game-changing POS and Unified Commerce Platform to their stores across the globe.
We stand fully behind Houdini’s mission and can’t wait to be by their side as their future unfolds. We believe, with the right tech and the right people, anything is possible and there are no limits on what can be achieved or how powerful the force for good can be.
