Customers - 2023/11/23

Brothers – Welcome to the family!

Brothers take their already exemplary CX to even greater heights.

We want to say yes more often to our customers than we do today – and Sitoo is helping us do that!

These are the words of Brothers CEO, Christopher Englinde. With more than 40 stores across Sweden and a booming ecomm business, Brothers are seeing awesome success – all based around their customer-centric approach and desire to help their customers be the best version of themselves.

As Englinde explains: “Our mission at Brothers is to help our customers express themselves through what they are wearing. Maybe they need that extra bit of confidence if they’re going on a first date, when going to a job interview, or even if they just want to look on point when they’re going for a walk on a Sunday”.

“It doesn’t matter what they need, we’re here to help them. That is our brand purpose. We want to encourage people to be confident in their own body and to be proud of what they’re wearing.  Whatever you wear, wear it however you want and be proud because no one else does it better than you. We want to help our customers to live their best life and simply to be their best selves. That is really our brand, purpose and brand promise.”

It’s a wonderful ethos and one we’re delighted to be supporting with Sitoo.

With Sitoo now live in all Brothers stores, we can’t wait to see how Brothers take their already exemplary CX to even greater heights. Brothers are forward-thinkers, they push boundaries, and they make everything about their customer.

We knew from day one this would be a great match and Christopher Englinde agreed.

“When working with a technology partner, it’s really important you find the right fit,” he adds. “From our first meeting with Sitoo we knew this was the solution for us. There was so much energy in the room, we were bouncing ideas off of each other, and the relationship has continued to grow ever since.”

“So now our customers can checkout wherever they are in the store and our associates have been given more flexibility with technology in their hands that also makes their jobs way more fun.”

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