We have new friends…
…and they come straight from a bone fide Swedish legend.
Let’s welcome Björn Borg - a brand with a legacy as enduring and iconic as the tennis legend himself. Founded with the spirit of boldness and innovation, Björn Borg started as a sports apparel brand and quickly made waves with their revolutionary underwear designs. From explosive prints to perfect fits, Björn Borg’s journey is all about breaking boundaries and setting trends in sports fashion.
With their focus on sustainability and style, Björn Borg is committed to leading a better tomorrow. And with Sitoo POS and Unified Commerce Platform, they’re perfectly positioned to deliver seamless shopping experiences across their stores and online channels.
We’re thrilled to have Björn Borg join the family and can’t wait to see what they’ll conquer next!
