We have new friends - and they believe childhood should be full of adventure.
Founded in 2002 by Charlotte and Peter Galsgaard, Wheat began with a simple idea: children’s clothing should be comfortable, durable, and made with care for both people and the planet. Inspired by their own three children and a market filled with synthetic materials, they set out to create timeless pieces crafted from natural fibres like cotton, wool, and linen.
Over two decades later, they’ve grown into an international favorite, loved for their signature hand-drawn prints inspired by nature, a calm Nordic color palette, carefully selected materials, and the magic of childhood. From outerwear and footwear to everyday essentials, every piece is designed to support children as they explore, play, and grow.
Together with Sitoo, Wheat is now bringing that same approach to the store experience. With a cloud-native POS and Unified Commerce Platform powering their stores, they’re bridging the gap between their digital presence and physical stores, giving their team the best tools to provide exceptional service to every parent and child.
We’re super excited to work alongside a brand that proves thoughtful design, responsibility, and imagination can grow together - just like the children who wear their clothes.
