We have new friends - and they’re shaping what modern craftsmanship looks like, one cap at a time.
Varsity Headwear started with a simple idea. In 2013, brothers Alex and Sebastian Salvesen Adams set out to create the perfect baseball cap - one defined by fit, fabric, and feel, not logos. What began as a small project in Oslo, selling wool caps to friends and family, has grown into a brand built on precision, patience, and purpose.
Today, every Varsity headwear reflects that same dedication. Fabrics are sourced from some of the world’s most respected mills, with seasonal materials ranging from lightweight linens to rich wools and performance fabrics. With a focus on traceable materials and responsible production, they’ve built a brand where quality, transparency, and longevity go hand in hand.
But Varsity Headwear is more than what you wear - it’s how it’s made, and how it’s experienced.
By partnering with Sitoo, Varsity is bringing that same level of care into their stores. With intuitive retail tech, store teams can focus less on operations and more on helping customers find their perfect fit. Whether it’s guiding through materials, styles, or sizing, every interaction becomes as considered as the product itself.
We’re proud to work alongside a brand that proves simplicity is anything but simple – and excited to help them deliver that experience, one customer at a time.
