We have new friends – and they’re the beating pulse of Nordic snow sports and outdoor adventure.
Swix started when a frustrated skier and a scientist had enough of unreliable wax. In 1946, this duo introduced color-coded ski wax - scientifically tested across thousands of trials - and changed winter sports forever.
Their color-coded wax was so precise that by the 1948 Olympics, every gold medalist had Swix under their skis. From then on, Swix became synonymous with quality, performance, and innovation. They've since grown into a full-service winter sports brand providing wax, poles, apparel, and tools - all trusted by elite racers and weekend warriors alike.
Now, with Sitoo taking the tech lead in-store, Swix is bringing that same precision to the shopping experience. Unified tools, stock visibility, and seamless checkout mean staff can spend less time juggling systems and more time doing what they love - sharing hard-earned know-how, fitting gear, and sparking that thrill you feel when you're locked in on fresh snow.
We’re proud to help Swix write the next chapter in their legacy.
