We have new friends – and they’re on a mission to get the world moving.
The Stadium story began in 1974, when brothers Ulf and Bo Eklöf set out to change the sports industry from a small shop in Norrköping, Sweden. Fueled by a competitive spirit and a genuine love for sports, they transformed a local business into the Nordic region’s largest sports retailer.
Today, with over 200 stores, Stadium is the go-to destination for everything from running shoes to ski gear, driven by a simple but powerful vision: to activate the world.
Now, with Sitoo as part of their toolkit, Stadium is bringing that same energy and momentum to their in-store technology. With faster, more flexible tools, Stadium can create shopping journeys that flow from start to finish, give their store teams the agility they need to serve customers even better than ever before, and focus on what matters to them the most - inspiring people to live active lives.
By implementing a unified commerce platform, they are removing friction from the shopping journey and giving their teams the agility they need to serve customers better. With faster, more flexible tools, Stadium’s staff can focus less on administration and more on what matters most - inspiring people to live an active life.
Stadium is a brand that’s spent 50 years championing the joy of movement. As we step into the future with them, we’re super excited about helping them stay ahead of the game in a rapidly changing retail landscape.