Stadium, one of the largest sports retailers in Scandinavia, has chosen Sitoo to power its stores and bring the same energy and momentum they are famous for to their in-store technology.
The Stadium story began in 1974, when brothers Ulf and Bo Eklöf set out to change the sports industry from a small shop in Norrköping, Sweden. Fueled by a competitive spirit and a genuine love for sports, they transformed a local business into the Nordic region’s largest sports retailer.
Today, with over 200 stores, Stadium is the go-to destination for everything from running shoes to ski gear, driven by a simple but powerful vision: to activate the world.
Stadium is now moving even closer to turning this vision into a reality, thanks to a new partnership with Sitoo, the market-leading POS and Unified Commerce Platform. Sitoo will give Stadium everything it needs to unify all physical and digital sales channels in real time and provide the kind of experiences modern shoppers expect.
Jens Levin, Sitoo co-founder and CEO, said: “With a unified commerce foundation, Stadium can create even better shopping journeys for customers and support store teams with faster, more flexible tools.
“This means less time spent on administration and more time spent where it matters most - helping customers find the right products and feel inspired to live an active life. With Stadium and Sitoo working together, the focus is clear: help stores run with more flow, so staff can deliver great service and customers can get moving faster.
“Stadium is a brand that has spent 50 years championing the joy of movement. We share their high energy and competitive spirit, and we are super excited to help them push the boundaries of retail innovation. Together, we are giving their store teams the tools they need to create exceptional, connected experiences for their customers.”
Daniel Löfkvist, COO from Stadium, added:
The team at Sitoo understands Stadium and their values closely align with our own. With Sitoo as part of our toolkit, we’re giving our store associates the agility they need to serve customers better than ever before. This will allow our staff to focus less on systems and more on what matters most - inspiring people to live an active life.
By partnering with Stadium, Sitoo reinforces its position as the premier Point of Sale and Unified Commerce Platform for leading global retailers. As both companies look to the future, this collaboration will ensure Stadium remains at the forefront of the Nordic sports retail market, while Sitoo continues to help retailers deliver the best possible shopping experiences every time and everywhere.
