The AI Innovation award recognises AI that has moved beyond proof of concept to deliver real value for retailers.
SIA, the AI capability within Sitoo, is built to make support faster, easier to access, and more useful, helping Sitoo customers find answers, solve common questions, and deliver great service without unnecessary delays.
It lives natively inside Sitoo POS and BackOffice, so store teams and head office can get help without leaving the place they already work. When SIA can answer, the answer is immediate. When a question needs human expertise, SIA connects the user with the right Sitoo support or product expert through chat. It works around the clock, in more than 40 languages, as part of Sitoo's global 24/7 service model.
SIA was never meant to replace people. By taking care of the questions AI can answer quickly, it gives the customer care team at Sitoo more time for the complex ones, where their knowledge and experience make the biggest difference.
And retailers are getting value from SIA in different ways.
At Gina Tricot, the team used to reach support through phone, email, SMS and web forms. Now they start with SIA, right inside Sitoo.
"When SIA can answer our questions directly, we experience clear time savings," said Evelina Ventela, Product Owner at Gina Tricot. "I believe it is one of the most accurate AI support tools I have interacted with in my work so far."
At Paul Smith, SIA played a different role. During the brand's international rollout of Sitoo across 30+ stores in eight countries, store teams were encouraged to use SIA to learn the new system and find answers as they went. It worked, and it showed how SIA can help people get comfortable with new technology, not just fix problems.
Here's a closer look at the numbers behind SIA:
- More than 60% of the conversations SIA handles are resolved by SIA
- Almost 90% customer satisfaction for SIA conversations
- 40+ languages, available 24/7
- Live across the whole Sitoo customer base, not a limited pilot or a customer-by-customer rollout
Isabell Aakervik, Chief Expansion Officer at Sitoo, was at the awards and said:
A huge thank you to RTIH and the judges for an amazing night - and congratulations to all the winners and finalists. It's amazing to receive our first AI award and another great testament to how we continue to evolve, adapt and enhance what we do!