Blog post

Sitoo in New York during NRF

The Sitoo team went to New York at the start of January for the NRF Retail’s Big Show. Here's what happened.

  • Topic
    Retail trends

February 5, 2019 – The Sitoo team went to New York at the start of January for the NRF Retail’s Big Show. The event gave us chance to, not just to see the latest trends in the industry, but to show people from around the world new ways of bringing the future of retail to life.

As well as gaining insight how the industry is going to develop over the next 12 months and into the future, we also brought our Retail Breakfast Club to the Big Apple and attended a special workshop, hosted by EVRY Sweden, specifically focused on customer experience.

Retail Breakfast Club in NYC

The Retail Breakfast Club took place at the Swedish American Chamber of Commerce on Monday, January 14th and a full-house of delegates were treated to the three presentations from our very own Jens Levin, Bradley Coyne from Lagerhaus, and Jussi Lindberg, SVP Business Development Northern Europe at Adyen.

The topics covered were:
– The digitalisation of physical stores on the customer’s terms
– Disruptive retail in brick and mortar stores
– How new technology has changed consumer expectations

The thread tying all of these together was how retailers need to understand the new ways customers behave in order to meet their expectations – which are higher than they’ve ever been before.

Transforming the in-store and online customer experience is imperative for any dynamic, forward thinking retailer who wants to build a scalable platform for long term success. Attendees to the Retail Breakfast Club heard how Sitoo is helping retailers do this through a mobile POS (mPOS) system that meets the overall consumer shopping behaviour in real-time.

By delivering a seamless omnichannel experience, Sitoo allows retailers to deliver to the two main types of shopper; the ones who are fast-moving and the ones who seek expertise. Through self-checkout systems, mPOS and an integrated personal shopping assistant, Sitoo revolutionises the customer experience, while reducing costs and fuelling growth.

Attendees saw this in action when they heard how one of Sweden’s leading retailers, Lagerhaus, saw the following after implementing Sitoo:
– 90% self-checkout rate in major cities
– 10% average purchase increase in self-checkout compared to traditional checkout

This lead to a 6% increase in in-store visits among several other increased KPI’s like conversion, turnover, and turnover per working hour.

When they integrated their CRM system with the self-checkout, they had an incredible 40,000 new members sign up to their loyalty scheme in 30 days and saw the average purchase value for each member increase by 44%.

In the final presentation, Jussi Lindberg, from Adyen, highlighted the importance of retailers recognizing who their shoppers are regardless of what channel they’re in, shortening the lines in store, and making it quick and easy to pay with seamless payments.

Customer Experience Workshop

The workshop we attended was also a chance to dig deep into customer experience and share insights, opportunities, and solutions on how to help create an experience customers expect – and are willing to pay for. The workshop was hosted by EVRY Sweden and was held by Max Giordano, a digital strategist with more than twenty years of digital project experience.

The workshop was the perfect setting to discuss the opportunities – and challenges – in retail with some of the industry’s leading businesses and individuals. You can find out more about our top learnings from Retail’s Big Show here.

At both our Retail Breakfast Club and the workshop we setup a pop-up shop with Happy Socks to show how our omnichannel solution works in a live environment. For this, Adyen were the payment provider and we used the loyalty solution Voyado from Revide.

Our next Retail Breakfast Club will take place in Oslo on March 27, 2019.

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