We have new friends!
And they’re the guides who help turn your outdoor dreams into real-world adventures.
Eventyrsport began in the early 90s in a small shared room in Aarhus, where founder Lars Sejer Sørensen started selling outdoor gear with a simple belief: that the right gear can turn any outing into an adventure. What began as a passion for the outdoors has grown into one of Denmark’s favourite destinations for anyone who hikes, climbs, camps, or simply loves being outside.
Over the decades, they’ve evolved from a local favorite into a national leader, merging with Racingdenmark to combine the best of outdoor hiking and high-pulse running under one roof. With a presence across Denmark and Sweden, Eventyrsport is famous for their carefully curated selection of rugged backpacks and technical apparel, trusted gear for every kind of terrain. Whether you’re heading into the mountains or just out for fresh air, their teams know what it takes - and they’re always ready to share their knowledge.
Now, with Sitoo by their side, their teams can spend less time navigating systems and more time doing what they do best - guiding, advising, and inspiring customers to get out there.
We’re delighted to support a brand that inspires more people to get out, explore, and make the most of every journey.