We have new friends – and they’re on a mission to make shopping simple, fun, and genuinely "cool".
Coolshop began in a Danish garage in 2002, built on a simple idea: shopping should be easy, fair, and fun. What started as two brothers selling games online has grown into one of Scandinavia’s biggest success stories, with Coolshop now selling everything from toys and beauty to homeware, electronics, and outdoor gear. Still family-owned, Coolshop has stayed true to its promise of great value and even better service.
Now, with Sitoo, Coolshop is bringing that same energy and simplicity into the physical space. Smart tools and connected systems give store teams the freedom to focus on people - sharing recommendations, creating excitement, and delivering experiences that make shopping feel personal again.
We’re proud to partner with a brand that’s built on honesty, curiosity, and joy - and we can’t wait to see what’s next on their journey.
