We have new friends – and they’re one of the most iconic names in British heritage style.
For over 125 years, Barbour has stood for craftsmanship, quality, and the great outdoors. Worn by generations, their wax jackets and timeless designs are part of Britain’s cultural fabric. We’re proud to be working with The Highlands Stores, who own and operates Barbour’s flagship partner locations on Regent Street and Duke Street in London.
With Sitoo supporting their stores, the team can bring even more focus to what makes them special - exceptional products, knowledgeable service, and a commitment to making heritage fashion feel relevant today.
This partnership is about celebrating Barbour’s legacy while equipping store teams with the tools to deliver an even better retail experience, now and into the future.
