Fashion & Apparel, Footwear


Sitoo the perfect fit for Sneakersnstuff.

  • Number of stores
  • Countries
  • Vertical
    Fashion & Apparel, Footwear


With its first store and ecommerce site opening in 1999, Sneakersnstuff has always been a ground-breaking brand. 

The business was started by two friends, Erik Fagerlind and Peter Jansson, who were brought together by a mutual love of sneakers. The pair, however, wanted more choice than what was on offer in Sweden so they traveled to New York and returned with a suitcase full of sneakers which they sold to their friends and relatives - and so Sneakersnstuff began.

Key Results

  • Internationally compliant POS system

  • Intuitive and easy-to-use POS

  • POS configured to local markets and currencies

The Background

Sneakersnstuff now has stores in Stockholm, London, Paris, Berlin, New York, and LA. They have become renowned for their limited edition sneakers and collaborations with some of the biggest brands on the planet including Nike, Adidas and Converse. They are one of the the trendsetters in retail and needed tech to match their ambition and growth plans.

The Challenge

For Sneakersnstuff, it was crucial to find a POS system which could be used across their growing network of international stores. With Sitoo being Stockholm based, alongside having a wealth of international experience, it has been a perfect fit.

IT Manager at Sneakersnstuff, Erik Arnewing, says: “We were at a crossroads with our POS. Our previous POS was very complex and old so we asked ourselves the question, should we continue or freshen up?

“We wanted a system that was going to be intuitive and easy for our staff to learn - they should be able to learn it in 20 minutes not forced to read a 50 page manual. In the long term, it also had to be a system we could use globally in all our stores, be able to cover all payment methods, be able to be configured to local markets, and be multilingual.

The Solution

Erik Arnewing continues: “Sitoo ticked all the boxes. As well as this there was a great flow of communication with the Sitoo team. We looked at other similar POS systems but they were focused very locally on their markets. Sitoo stood out because they operate in many markets, in many countries, all over the world - it’s a big plus.”

The Outcome

Sneakersnstuff now have a POS in place that allows them to scale rapidly into different markets. It’s easy for their store associates to use, give their customers a great experience, and gives their stores the freshness they were looking for.