Fashion & Apparel

Oscar Jacobson

Prestigious Swedish fashion retailer, Oscar Jacobson, turned to Sitoo to help turbocharge the next stage of their growth journey.

  • Number of stores
  • Countries
  • Vertical
    Fashion & Apparel


Oscar Jacobson was founded in 1903 and was one of the first fashion retailers to manufacture suits that were ready to wear off the shelf and didn’t require bespoke tailoring. For more than 100 years, it remained a classic brand before new owners took the helm in 2008.

Key Results

  • Easy integration with CRM

  • Great looking POS to tie into the stores’ aesthetics 

  • A POS that can expand with the brand

The Background

Oscar Jacobson has been on a journey that’s seen a refresh and reinvigoration of the brand alongside the opening of new stores, an eComm website and more wholesale opportunities. 

Retail Support Manager at Oscar Jacobson, Gabriel Norberg, explains: “Today we have stores across Sweden and Norway and we’ve established ourselves as one of the best premium fashion brands in the Nordics.”

The Challenge

Gabriel Norberg adds: “We knew we needed to find a new point of sale platform that we could expand with and that could help with our growth and development. We were looking for a supplier that was established in premium, high-end fashion and Sitoo was the clear choice.”

The Solution

Alongside the appeal of the features and functionality stacked into Sitoo, Oscar Jacobson wanted a solution that matched the clean, luxurious aesthetic of their stores.

Gabriel Norberg adds: “We want to make our products as perfect as possible. Sitoo matches the aesthetic of our products and our stores perfectly. Where before we had big, cumbersome computers for our cash registers, we now have sleek, smooth iPads and it makes a world of difference to the feeling we want to create in our stores.

“Design and a bigger picture lifestyle are all part of our brand so we wanted a solution to fit with this which Sitoo does incredibly well - it adds to the luxurious feel we want to create in our stores. Alongside this customers want super smooth payments and digital receipts which Sitoo gives us and the next stage will see us looking to integrate Sitoo with a new CRM system.”

The Outcome

Oscar Jacobson’s products are timeless classics and now their growth is bringing these into retail’s new world. They fully understand the importance of physical stores and now, with modern retail tech underpinning this, they have stores that exude class and luxury and are perfectly placed to continue growing at speed.


  • Do your homework when you’re looking for new systems and integrations.

  • Get everything right from the beginning and then you can develop it from there.

  • Get the information you need about your customers in one place which is essential when it comes to putting the right products in front of the right people from a marketing perspective.