Fashion & Apparel

DK Company

DK Company says using Sitoo is like ‘like driving a Tesla rather than an old Skoda’

  • Number of stores
  • Countries
  • Vertical
    Fashion & Apparel
  • Business model
    Retail group


DK Company has more than 2400 retail employees and 450 stores with retail chains like b.young, Fransa, Solid-stores, and Compagni. These stores include brands like Pulz, Ichi, Saint Tropez, Blend & Solid and more.

Key Results

  • One system to use across all countries

  • Integration with loyalty system 

  • Unified stock and dramatically improved fulfillment options

  • Huge amount of flexibility with IT architecture

The Background

DK Company is one of Europe’s leading suppliers of fashion and lifestyle brands. They made the decision to embrace digital transformation and step into the future of retail with the roll-out of Sitoo.

The Challenge

DK Company were aiming to transform their customer experience, enhance fulfillment options, and simplify the company’s IT architecture.

Brian Duus, Retail Director at DK Company, says the need to integrate a number of different retail chains under one system was the key driver in the search for a new POS.

 “We’re a fast growing company and our journey has seen us buy up a number of smaller retail businesses,” Brian Duus says. “Each business had a different POS and our plan was to find one integrated POS for all our different systems that can fit seamlessly into the company’s wider systems.”

The Solution

Brian Duus adds: “Firstly, we wanted to find a system that’s secure, makes daily life easier for our store associates, and will help future proof our operations and business. Our previous system has been in place for nearly 20 years so we made a big step forward here by choosing Sitoo.”

The Outcome

With Sitoo, store associates can see all stock levels across all stores and online in real-time. Previously, if an item wasn’t in stock or the customer needed a different size, the store associate would have to phone around different stores to check if they had the required item.

Brian Duus continues: “One of our employees could make up to ten phone calls to see if another store has what the customer wants and still not find it. With Sitoo, this happens instantly. It’s like driving a Tesla rather than an old Skoda.”

DK Company’s Customer Club plays a crucial role in their business and, with Sitoo, DK Company now has a system that integrates with their loyalty programme.

 Brian Duus adds: “Sitoo is an open platform with open APIs that can integrate with a lot of external partners. This is really important for us and gives us a huge amount of flexibility. Together with the unified commerce capabilities of Sitoo, it means we’re in a great place as we move into the future.

 “Sitoo makes lives easier for our store associates and allow us to give our customers the kind of shopping experiences they want.”


  • Invest in the right tech and act quickly.

  • Make your stores the coolest stores - with the coolest shopping experiences - there are. They should reflect your brand, look great, feel great and your customers should love spending time in them.

  • Train your employees and give them the right tools so they can provide fantastic shopping experiences for your customers.

  • Put your people first - the more you give to your people, the more they’ll give back to you.