Pressreleases - 2024/12/19

PUMA chooses Sitoo to power stores globally

PUMA, one of the world's leading sports brands, has chosen Sitoo to power its stores globally and enable a unified shopping experience to customers worldwide.

PUMA, one of the world's leading sports brands, has chosen Sitoo to power its stores globally and enable a unified shopping experience to customers worldwide. This partnership underscores the position of Sitoo as a leader in Point of Sale and Unified Commerce for global retailers. 
 
With Sitoo, PUMA will bring all its stores together with one seamless global solution. By simplifying processes, integrating physical and digital commerce, and empowering store associates to provide the best possible customer service, PUMA is setting a new standard for delivering a unified customer experience across all its markets.  

“Before choosing Sitoo, we conducted a comprehensive review of all available solutions in the market” says Baris Bölükbasi, Senior Director Global Retail at PUMA Group. “After an extensive evaluation, we concluded that Sitoo was the best choice for us. The rollout in our UK stores has already delivered good results, confirming that Sitoo is the right partner to help us achieve our goals.”  

The partnership demonstrates PUMA’s commitment to innovation and operational excellence while providing Sitoo with a unique opportunity to further develop its solution in collaboration with a world-class retailer. By continuing to push the boundaries of technology, Sitoo strengthens its position as a global leader in retail innovation and unified commerce.  

“We are thrilled to partner with PUMA, one of the most iconic and biggest brands in the world,” says Jens Levin, CEO and Co-Founder at Sitoo. “This partnership and the trust PUMA has placed in us, is a testament to the strength of our solution. We look forward to working together to shape the future of retail and create exceptional experiences for PUMA’s customers around the globe.”  

By partnering with PUMA, Sitoo reinforces its position as a key player in the global retail industry and continues its mission to transform retail operations and customer interactions globally.  

Press contacts

Sitoo Press & Media
+ 46 70 946 61 00
press@sitoo.com

About Sitoo  

Founded in Sweden, Sitoo is a Unified Commerce Platform anchored by Point of Sale, trusted by more than 300 retailers with stores in Europe, Asia, Australia, and North America. Since launching the best-in-class SaaS platform in 2015, Sitoo has consistently expanded its global presence. For more information, visit www.sitoo.com  

About PUMA   

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany. 

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