We have new friends…
…and they are changing men’s fashion for the good.
Dedicated is a creative fashion brand from Sweden, making clothes in a better way. For Dedicated, sustainability isn’t just a buzzword; it’s their everyday goal. The brand is on a mission to transform the fashion industry into something more sustainable.
They lead by example, using only natural, organic, or recycled fabrics to create key wardrobe pieces that are as stylish as they are responsible.
Founded in 2006, Dedicated saw a gap in the market - brands claiming to be responsible weren’t fashionable, and fashionable brands weren’t responsible. But Dedicated believed that fashion could be both creative and environmentally conscious. With a clear vision, tireless dedication, and plenty of coffee, they brought their idea to life, proving that stylish, sustainable fashion is possible.
Dedicated’s collections are brought to life by their talented in-house team, as well as collaborations with photographers, illustrators, and artists from around the world, resulting in unique, fun, and diverse designs.
With sleek, stylish stores across Sweden, Dedicated pride themselves on delivering a first-class shopping experience. With Sitoo POS and Unified Commerce Platform, they have the retail tech they need to keep pushing boundaries and redefining what’s possible.
We’re thrilled to welcome Dedicated to the family and can’t wait to see how they continue to lead the way!
