Customers - 2019/08/30

Daniel Wellington – Welcome to the family!

The leading watch brand has chosen Sitoo as their global POS provider.

One of the world’s leading watch brand, Daniel Wellington, has chosen Sitoo as their global mobile point of sale (mPOS) provider, to help deliver a seamless customer experience in its stores across the world. Daniel Wellington has a global presence with stores in over 25 countries, with a growing number of markets. They now join fellow retailers with a global presence such as Nudie Jeans, Eytys and Björn Borg in choosing Sitoo as their POS system.

Sitoo provides one of the market’s leading and most powerful cloud-based mPOS solution to international retailers and is delighted to have signed an agreement with Daniel Wellington to rollout the solution globally.
Using Sitoo will allow Daniel Wellington to have the same POS system in place across all their stores around the world. With only one platform they can easily manage all stores from their headquarters in Stockholm – instead of having several different solutions in place for local markets like they did previously.

Jens Levin, CEO and co-founder of Sitoo, says: “Having a cloud-based and mobile POS system in place is a central piece in the digitizing physical stores. We’re excited to be working with Daniel Wellington, a true success story of a brand that’s grown from being a purely online retailer to having hundreds of stores all over the world.

“Sitoo will enable Daniel Wellington to digitize their physical stores with online, to deliver a seamless experience for their customers. The scalability of our solution means it’s a perfect fit for their global approach and, with Daniel Wellington being one of the pioneers of influencer marketing we’ve even developed an add-on to Sitoo which will allow them to track and analyze the influencer strategy even in the physical stores.”

Daniel Wellington has always been a forward-thinking and future-facing retailer, with a focus on digitizing the workplace and investing in technology. By choosing Sitoo, they are laying strong foundations for future success and growth.

Kent Karlsson, CIO at Daniel Wellington, adds: “We were impressed with Sitoo from the start and their solution is the perfect fit. Not only is it simple to use and able to scale with our growth, it’ll also help us deliver an even better experience to our customers, whether that’s in store or online. Coupled to this, we now have a global POS solution we can manage centrally which is invaluable and will save us time and money while making us more efficient.”

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